KARACHI: Bollywood actor Imran Khan will be visiting certain colleges to draw tattoos on girls which will read the words "Dekho Magar Pyaar Se".

As every superstar is coming up with new marketing strategies to promote their movies, Imran will be promoting his upcoming film "Matru Ki Bijlee Ka Mandola" by becoming a tattoo artist, sources revealed.

According to Indian media reports, the actor usually comes up with creative designs on the spot and shows off his artistic skills.

But why will he draw only "Dekho Magar Pyaar Se" tattoo and not any other creative designs?

This is because Anushka Sharma will be seen in the movie with a tattoo on her lower back that reads the same and the actor is now bound to come up with just as stylish designs, media sources reported.

The actor will begin his promotional campaign on December 22 2012 at IIT in Mumbai.

The film "Matru Ki Bijlee Ka Mandola" is directed by Vishal Bhardwaj, and stars Imran Khan, Anushka Sharma and Pankaj Kapur in the lead roles.

The film will hit theaters on January 11, 2013.

Copyright Business Recorder, 2012