E-Commerce in Pakistan
Despite being a late entrant in the digital realm, Pakistan is showing strong potential in the ecommerce industry. With Alibaba from China and Flipkart from India as ecommerce giants in the region, Pakistan is finally flexing its muscles and vying for a share of the market.
While estimate vary, one approximation values Pakistan’s ecommerce industry at $60 million with forecasts that the market will cross the threshold of $1 billion by 2020. Acquisition of 3G/4G licenses in 2015 has added 30 million users, with 12.6 million monthly active users on social media, and 2.2 million broadband users make Pakistani ecommerce industry a promising one for the companies seeking to invest in the IT sector.
The presence of the world’s leading tech incubator, Rocket Internet, has made the ecommerce industry competitive, challenging local online shopping portals to up the ante and raise their performance for a share of the ecommerce pie. While quite a few local ecommerce ventures have risen to the challenge, the mantle has fallen to Arpatech Private Limited, by far Pakistan’s strongest home-grown technology company, with the largest and most diversified portfolio of digital properties and online platforms. And the biggest star on the Arpatech firmament is Jambo.pk – on track to become Pakistan’s most popular online shopping store.
Introducing Jambo.pk
Set-up with the intention to add pizzazz and verve to shopping, as suggested by the tagline “shopping made fun,” Jambo.pk is the latest addition to the Pakistan’s online shopping in Pakistan.
With a slick interface, quick load time, and an exhaustive catalog of products, this latest e-retailer also has the pedigree as it is backed by Arpatech Technology Ventures (ATV), the venture arm of Arpatech Pvt. Ltd. Assured of financial, technical, and human resource support, and already well known among those who use online shopping in Pakistan, Jambo.pk is in an enviable position compared to its competitors like HomeShopping, Daraz, Symbios, Yayvo, etc.,
A Class Apart
With its proper launch expected next month, Jambo.pk already has an SKU (stock keeping unit) count closing in on 25,000 unique products. The number has grown exponentially in the last three months from the time of its soft launch, when Jambo.pk had 5,000 SKUs. With a strong supply chain and leveraging on the existing network of its parent company along with developing new streams, Jambo.pk’s business development team is a bundle of energy.
“Jambo.pk does not believe in filling the product line with low quality products and replicas, rather it offers high-end, top line products via quality shopping channels,” said Farhan Ismail, who heads the Jambo.pk team. According to him, the variety of products and their quality is what sets Jambo.pk apart from its customers.
The inventory is indeed exhaustive, from computers to the latest smart phones, clothes and accessories for men, women and children, grocery items and toys, gifts and gadgets and more; from home appliances shopping online to buying electronics, it includes and offers almost everything under the sun.
Add to that their exacting customer service standard, from confirmation calls and concise text updates to helpful executives willing to listen to problems and provide solutions at all hours. In this, Jambo.pk once again benefits from Arpatech’s experience and expertise in call center services.
‘Free Delivery’ & Other Operational Features
Offering ‘free delivery’ across Pakistan, Jambo.pk benefits from a strong partner in supply and logistics in the form of Forrun, another ATV property. Whether you reside in Karachi or Hyderabad, Multan or Mianwali, Abbottabad or Angoor Ada, Jambo.pk promises to deliver your order at your doorstep within the committed time.
With multiple payment options, e-shoppers can either pay by Cash on Delivery (Cod), bank transfer or by swiping a debit/credit card, although the last one is available in select cities only. A quick scan of the website’s various policies reveal a 7-day ‘no questions asked’ refund and a fair exchange policy.
A part of the ATV group, Jambo.pk is receiving top-notch skills in technology and development, supply chain, delivery, data analytics, business intelligence, along with the most effective digital outreach.
It already has an Android app, while the website is also mobile responsive, simple to navigate, and easy on the eye, while theme colors are regularly changed to keep the site fresh and the viewer engaged.
Up, up and away…
The tagline of Jambo.pk, ‘shopping made fun’ is reflective of the vision behind Jambo.pk: to create an enriching online shopping experience that adds to the happiness, satisfaction and convenience of their customers.
With customized features and regular deals to entice and retain customers, Jambo.pk is all set to capture a major chunk of the ecommerce market. Even if it stumbles, it has the benefit of an entire infrastructure to come to its aid in the form of ATV. Moreover, the expertise of ATV and the experiences of its many other ventures is sure to boost Jambo.pk and expedite its ascent to the top of the ecommerce pyramid.
Arpatech’s startup successes include EatOye, which was acquired by the German incubator Rocket Internet in a record deal. Other success stories incubated under ATV include TazaMart – online grocery shopping in Pakistan, Sheops – online marketplace exclusively for women, Investors Lounge – a fintech startup, MedOnline – an online pharmacy, TripKar – an online booking and travel advisory, among many others. Being in such august company would propel a venture to great heights itself, but Jambo.pk has shown the potential and the capacity to become the dominant player in online shopping in Pakistan.
Comments
Comments are closed.