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Business & Finance

Coke Fest heads to Karachi for the love of food & music

Following the successful launch of Coca-Cola Food Festival, the nation’s biggest food and music festival is schedule
Published December 5, 2018

Following the successful launch of Coca-Cola Food Festival, the nation’s biggest food and music festival is schedule to headline Karachi from 14th – 16th December. The second season of Coke Fest 2018-19 aims to bring back the fusion with some exciting elements and cultural inspirations ranging from traditional cuisines, eateries containing the modern inspired music with a touch of old-style to be carried forward in this auspicious event of colors and revels. Season 2 of the Coke Fest is going to be bigger than ever, expanding to five cities with 7 events altogether.

A multicultural rambling list of artists and folklore ruling in the Coke Fest will kick off in Karachi in the aforementioned dates. The Coca-Cola Food and Music Festival 2018-19 will be carried on till February, continuing from Karachi in December moving on to the Capital of Pakistan, Multan, back with a bang in Karachi and Finale at Lahore

Speaking at the Event, Rizwan U. Khan, General Manager Coca-Cola Pakistan & Afghanistan Region, stated “Coca-Cola has always been a staunch supporter of people's love for food and music. With this edition of Coke Food and Music Festival we are expanding this one of its kind platform to five cities across the nation. We are extremely excited and looking forward to welcome our guests to provide world-class entertainment through quality music and food for everyone.”

#CokeFest Karachi promises to offer all of the season’s freshest flavors ranging from a diversity of traditional Desi to Continental, Asian (Chinese, Japanese, Thai), Turkish/Lebanese and Italian. The selection of cuisines for #CokeFest has been curated based on the reviews and feedback of the extremely active members of the popular food portal “Foodies ‘R Us”, indeed confirming that the selection is based on popular choice and opinions of some of Pakistan’s most passionate and authentic foodies. The #CokeFest also acknowledges that there is nothing quite like a home cooked meal; for which reason the festival celebrates home based chefs who make up a significant part of the #CokeFest, bringing with them a range of their multi-generational secret family recipes, soul food and unique flavours.

Organized by Active Media, the #CokeFest is presented by Coca-Cola Pakistan cosponsored by Jazz along with Kashmir cooking oil and Banaspati with Foodies ‘R Us, as the organizing partners. Also, The Festival’s Transport Partner will be Uber, Kids zone partner: Candy land, OOH Partner: Kinetic and Ticketing Partner: Easy tickets. Official media partners for the festival are TV One, News One, and FM91 & Catalyst PR as the public relations partner (for Karachi) besides Foodada as the digital partner.

The fascinating part to the event, where the audience meets the food and together they are relished by the music. The Coke Fest is bound to give you an unforgettable experience with an incredible selection of musicians from Coke Studio comprising of megastars such as Ali Sethi, Sahir Ali Bagga, Aima Baig, Asim Azhar, Quadrum, Farha Saeed, Waqar Ehsin, Faraz Butt, Sahara UK and other incredible international artists.

So put on your shoes, round up the family and explore over 70 leading and burgeoning traditional/contemporary restaurants and 30 caterers, home chefs et al food stalls at this nonstop ‘Party in the Park’.

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