AGL 38.20 Increased By ▲ 0.05 (0.13%)
AIRLINK 129.30 Increased By ▲ 4.23 (3.38%)
BOP 7.85 Increased By ▲ 1.00 (14.6%)
CNERGY 4.66 Increased By ▲ 0.21 (4.72%)
DCL 8.35 Increased By ▲ 0.44 (5.56%)
DFML 38.86 Increased By ▲ 1.52 (4.07%)
DGKC 82.20 Increased By ▲ 4.43 (5.7%)
FCCL 33.64 Increased By ▲ 3.06 (10.01%)
FFBL 75.75 Increased By ▲ 6.89 (10.01%)
FFL 12.83 Increased By ▲ 0.97 (8.18%)
HUBC 110.72 Increased By ▲ 6.22 (5.95%)
HUMNL 14.03 Increased By ▲ 0.54 (4%)
KEL 5.22 Increased By ▲ 0.57 (12.26%)
KOSM 7.69 Increased By ▲ 0.52 (7.25%)
MLCF 40.08 Increased By ▲ 3.64 (9.99%)
NBP 72.51 Increased By ▲ 6.59 (10%)
OGDC 189.18 Increased By ▲ 9.65 (5.38%)
PAEL 25.74 Increased By ▲ 1.31 (5.36%)
PIBTL 7.38 Increased By ▲ 0.23 (3.22%)
PPL 153.45 Increased By ▲ 9.75 (6.78%)
PRL 25.52 Increased By ▲ 1.20 (4.93%)
PTC 17.92 Increased By ▲ 1.52 (9.27%)
SEARL 82.50 Increased By ▲ 3.93 (5%)
TELE 7.63 Increased By ▲ 0.41 (5.68%)
TOMCL 32.50 Increased By ▲ 0.53 (1.66%)
TPLP 8.48 Increased By ▲ 0.35 (4.31%)
TREET 16.74 Increased By ▲ 0.61 (3.78%)
TRG 56.01 Increased By ▲ 1.35 (2.47%)
UNITY 28.85 Increased By ▲ 1.35 (4.91%)
WTL 1.34 Increased By ▲ 0.05 (3.88%)
BR100 10,684 Increased By 595 (5.9%)
BR30 31,445 Increased By 1935.9 (6.56%)
KSE100 99,269 Increased By 4695.1 (4.96%)
KSE30 31,032 Increased By 1587.6 (5.39%)
Business & Finance

China’s Youku signs video deal with Warner Bros

SHANGHAI : China 's Youku Inc. has agreed with Warner Bros. Entertainment's local joint venture to offer pay per view m
Published June 28, 2011

warner-brosSHANGHAI: China's Youku Inc. has agreed with Warner Bros. Entertainment's local joint venture to offer pay per view movies on its newly launched online paid content platform, Youku said Tuesday.

Under a three-year agreement with Warner Bros, Youku will add between 400 to 450 Warner Bros. movies to its Youku Premium library.

"People are increasingly willing to pay for high quality content, and we take the growth of Youku Premium as a sign that the market is improving for paid services," Dele Liu, Youku's chief financial officer, said in a statement.

Youku Premium, which was officially launched on Tuesday, had began beta testing in October 2010 and since then, the service has processed 200,000 paid transactions for its library of more than 300 movies and 3,880 educational programs.

Earlier this month, Warner Bros. said it will distribute on-demand movies in China starting this summer, through an agreement with China's YOU On Demand Holdings Inc.

Foreign movies are available in cinemas through a quota system that limits the number of foreign movies screened in China each year. Otherwise, foreign movies are widely accessible to the public on pirated DVDs that can be bought on the black market for less than a dollar.

The problem of rampant piracy has robbed Hollywood studios and music production companies of millions in profit in the world's most populous country.

Copyright Reuters, 2011

Comments

Comments are closed.