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imageKing of Bollywood Shahrukh Khan who have long list of brand endorsements and blockbuster movies adds another brand to his kitty.

Recently, Shahrukh Khan along with his wife Gauri Khan launched a new luxury real estate project ‘SRK Royal Estates’ in Dubai.

B-town superstar has special fondness for Dubai. He owns his own mansion in the middle-eastern paradise and has invested in other projects and properties as well.

“The Royal Estates by SRK, designed by celebrity architect Tony Ashai and interior decorator Gauri Khan, is located next to the iconic Expo 2020 site at Dubai World Central and features two, four and five-bedroom townhouses, apartments, office units, retail outlets and a luxury hotel spread over two million square feet. Prices for apartments and townhouses start at Dh450, 000 and Dh1.6 million, respectively, and sales began on Thursday,” media reported.

According to Indian media reports, during the press release of ‘Royal Estates’SRK said, “The joint venture project involves PAL Developments, Aristocrat and Pacific Ventures and it would provide homes at affordable rates and attract buyers. To be very clear, I am the brand ambassador for this project but it is being designed by Tony Ashai and Gauri. I am here to give my input, one of which was to designs the houses around spacious kitchens.”

Copyright Business Recorder, 2014

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