The Hindko Adabi Markaz has urged the Peshawar Television Centre to improve the falling standard of the Hindko-language productions.
In a press release issued here on Sunday, the literary body expressed concern over the fact that the quality of PTV Hindko telecasts was going from bad to worse, but the high-ups were unmoved over the situation.
It stressed the need for doing away with the boring nature of the Hindko programmes, and forwarded some suggestions to improve the situation.
The organisation noted with concern that the weekly share of the Hindko in the regional telecasts was not being utilised properly.
Explaining the point, the Markaz said that all productions suffered from weak script problem. "This issue can be resolved very easily by hiring the services of a competent Hindko script producer, who must be a native speaker, fully conversant with all aspects of the language," it proposed.
The Peshawar-based body recalled that the approval of the hiring had already been given way back in 1992, but the decision had remained unimplemented to date for reasons best known to the Peshawar Television authorities.
The body noted with concern that the time allotted to the Hindko news bulletin was five minutes, but more often than not the duration was found to be less than the fixed time.
It pointed out that news reports being shown during the bulletins had background voices in Urdu, while these were supposed to be in Hindko as was being done in case of other regional languages.
It called for quality in translation of different news items from English and Urdu languages, saying words from other languages could be borrowed where there were no substitutes in Hindko.
"Some newscasters have problems with pronunciation as well. This handicap can be removed by appointing a full-time supervisor for overseeing the bulletin," the organisation suggested.
Resenting the change of time of the Hindko news bulletin, the organisation demanded of the Peshawar Television officials to revert to the old schedule as at the present time most of the viewers remained busy at their work places.
MUSICAL PROGRAMME: Turning to the Hindko musical productions of the Peshawar Centre, the body said that it was below the mark and hampering the promotion of the Hindko music. "The Hindko music is being fed on plagiarised tunes and the composers have failed in bringing to the fore the Hindko tunes and musical instruments. "One is pained at noting that even in the presence of good number of musicians, the Hindko music has been left at the mercy of the gypsies."
"A myriad of Hindko singers are present in Peshawar, Kohat and Hazara, who can be asked to sing for the Peshawar TV Centre. "The Peshawar Centre should highlight the Hindko folk music and Hindkowan culture by promoting and encouraging the native singers," the organisation said.
The body demanded of the Peshawar TV Centre authorities to produce Hindko programmes on health issues, saying there were a great number of Hindkowan doctors of repute, who could be invited to the Hindko health programmes to enlighten the TV viewers on health issues.
The Markaz called for a full-fledged Hindko literary programme to spotlight the achievements of the Hindko literati and update the people on the work being carried out for the preservation and promotion of Hindko, which is the second main regional language of the NWFP.
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