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AKD Trade.com achieves yet another landmark as the total worth of shares traded online through the AKD Trade website crosses the Rs 100 billion mark.
On this significant achievement, the AKD Trade CEO Ali Ansari said: "The amount of trading taking place online using the AKD Trade system is evidence for the convenience the online trading experience carries for the investor and the trust the investor places in our ability to help fulfil his investment needs in an efficient and timely manner."
Akdtrade.com, Pakistan's first investment website, was launched on 1st November, 2002. In the short span of 16 months the AKD Trade has crossed the incredible landmark of Rs100bn processing more than 10,000 customer per day.
A ground-breaking innovation, akdtrade.com offers investors quick and convenient access to the Karachi Stock Exchange, right from their own PC, making stock trading a viable option for people, who would otherwise not be able to deal with the hassles of trading at the stock exchange.
Designed for convenience and ease of understanding, akdtrade.com provides in-depth market analysis and up-to-date information and actually guides the investor towards making sound investment decisions.
It also offers the advantage of real time transactions with small transactions also getting executed instantly.
Along with the website, AKD Trade has provided its customers a number of innovative tools to help them stay in touch with the stock market and keep control over their portfolio.
These include Pocket Stocks, a cellular phone application that provides live stock market quotes to Ufone subscribers.
A round-the-clock call centre with IVR has also been launched to handle customer inquiries at any time off the day or night. However in all these areas, confidentiality and security of customer account details have been the primary consideration.
Customers are issued PIN codes and passwords and no information can be accessed, either through the website or the IVR Service without proper authorisation. Customer trust is another reason why akdtrade.com has the largest retail customer base in the country today.

Copyright Business Recorder, 2004

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