The government is planning to establish a strict regulatory system to ensure quality and standards of goods for consumers under WTO regime.
Research scholars have warned that in case Pakistan does not come up with these counter-measures, there was every possibility that Pakistan's markets would be dumped with substandard goods, resulting in possible closure of local industries.
India has also introduced mandatory quality control of poultry products to keep check on imports and maintain competitiveness of local products in line with the international standards.
According to official sources on Wednesday, the share of livestock sector in foreign exchange earnings is 12 percent and it could be enhanced to a reasonable level through active participation by private and public sectors for the development of the industry.
Citing examples as to how the global poultry market was responding to new opportunities and challenges, sources said that public health and food safety had got new prominence under international trading regimes, and the premium in terms of market access could only benefit if competitiveness in terms of cost and quality was created in poultry products.
With these measures, they said, poultry would become a global product which could then be sold with confidence and certainty.
Relevant research priorities are required for investing in human resource for capacity building in the face of emerging WTO regime.
"It is not the markets alone, but the people who are being affected by new trade regime; therefore, we need to develop require strategies," sources opined.
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