A company renowned enormously throughout the leather industry within the country and internationally is known as Leather Field (Pvt) Ltd It is outfitted with expert artisans, latest and reliable machinery for the manufacturing of leather apparels which are exported to all major newly emerging and conventional destinations around the world. To produce merchandise with precision is the motto of Leather Field.
A great deal of care is ensured to shape up the finished products from raw material ie to acquire right quality products vigilance is observed right from the initial stage and consistent checking during the whole production procedure results in right and required quality products which satisfies the customers and make them to trust on it firmly.
When the products are ready there comes, the matter of shipping, Leather Field pays great deal of attention towards this because opting a suitable and appropriate cargo plan helps to reach it their destinations in time and without obstacles.
Leather Field is contributing to earn precious foreign exchange for the country through its increasing exports. It emphasises rather to increase the volume of its exports every year so as to let the more foreign exchange arrive in our country.
It is quite in season to say that it is in-fact taking part in developing and strengthening the national economy. Leather Field in another way is also proving to be a beneficial entity by disbursing considerably huge amounts of duties and taxes to the revenue department of the government.
The Federation of Pakistan Chamber of Commerce and Industry has consecutively been awarding its Best Export Performance Trophy to Leather Field (Pvt) Ltd for the last twelve years which portrays the image of a firm/industry being quality conscious, outfitted with latest production technology and techniques, having a strong grip and control on producing and delivering on time shipments regardless of considering volume etc.
Leather Field in actual is an integrated organisation, it comprises of an impressive and effective marketing / wholesale unit in USA, a garment manufacturing unit and the largest tanning unit equipped with latest machinery ever found in East Asia.
The Tannery through its peculiar recipes makes vast variety of leather articles which are highly appreciated by the buyers. These articles constitute an impressive and unmatched line of articles which are not only of good quality but also available at very reasonable and competitive prices.
Its capacity is to develop exclusive range of articles ie from glazed and polished or buffed; matte finishes to an array of antique, distressed and textured effects. It is worth mentioning that the tannery can produce more than 60,000 square feet finished leather a day from the best raw materials.
However, to offer specially selected skins to customers, finished leather is also imported from the renowned tanneries in Italy, New Zealand, Austria, Africa, America, Russia and Asia.
Leather Field's garment manufacturing unit has a monthly capacity to produce almost 80,000 units. It is flexible in handling any size of production order, no matter how big or small is the order. It is equipped / built with the concept for an immediate response and instant proceedings of the orders with typical lead time of no more than 60 days.
Leather Field implies unique and standard methods and techniques for the Finishing, Cutting and Stitching of the leather. Foreign technicians are hired to closely watch the production process, which on one side help the company to rectify its flaws in production process and also introducing economical methods and techniques which prevents unnecessary waste of material with the usage of conventional methods of production.
On the other side, these foreign experts make available the factory an opportunity to transfer the technology to local workforce.
Leather Field gains access to the markets in USA through its local office and warehouse established in New York. It caters to all kinds of product requirements whether these are diversified fashions or the traditional product line ie motorbike and driving garments. A team of energetic managers and designers is deployed at its New York office, which takes part in exhibitions and shows excessively.
Customers are approached to introduce company's products and first rated information on latest trends in vogue is acquired. This office also endeavours in setting new trends amongst the buyers by presenting an impressive and precise collection of its products at such exhibitions and shows.
Leather Field believes in diversifying and striving for even more excellence and adding new products in its product line. For this purpose, enormously huge amount of money is spent on Research and Development for different leather articles and styles. As far as tanning of leather is concerned, emphasis was laid to take all preventive measures which may cause damage to the environment.
It is thus the fruit of the continuous research that leather field has entered in a new business of Gelatin Products. Gelatin is a by-product of leather hides, and products made from this are sold like hot cakes in western markets. Another industry thus has evolved from the product which was of no use in earlier times.
Another field which has great potential and may lead the firm to a new horizon is the leather upholstery business. Initial success has given confidence that the scope is high and limit is the sky in this line of work.
To focus on its policy of expansion, Leather Field has its strong appearance in the European markets through its high quality products and establishing a separate indigenous division at its facility to take care of inquiries from European customers with utmost care as they usually source high end leather garments.
So the emphasis are put on to cater such customers' inquiries by using all or a few material and sub materials imported from well-known and reliable suppliers in Korea, Europe, Japan and the USA.
The customers' trust on Leather Field is due to its commitment and excellent policies of ensuring the quality and in-time deliveries. It believes in developing long lasting business relationships with the customers.
Therefore, they feel comfortable and aspired to reciprocate, which results in understanding the mode and requirements of customers. This is the reason leather Field has business contacts with the World's largest and renowned retailers / whole-sellers of leather garments in US and in Europe.
The management of Leather Field is fully engaged in working for continuous improvement, adding up the product line with innovative ideas and diversification for the magnanimity of the firm in the leather industry within the country and all over the world.
(The author is Chairman & Chief Executive)
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