Relationship marketing at Leather Field

Patterns of international trade and competition have been changing dramatically in recent decades. Basically, geographical and cultural distances have shrunk significantly with the advent of jet planes, fax machines, internet, global computers and telephone linkups.
This shrinkage of distances has permitted companies to widen substantially their geographical markets as well as their supplier sources.
Companies now look for competitive advantages, beyond its product value, into its value chain of its supplier, intermediaries and ultimately to customers. The main objective of all these strategies is to retain its customers with close relationship. In past more companies took emphasis on some of their speciality either in product or service. But until a firm intend to develop a strong bond and loyalty with their supply chain, better and well controlled internal production and delivery system can not fulfil the cent percent needs of its customers.
Apart from these a firm must have close bond and trust with its customers to enjoy his partnership over the years.
Leather Field Pvt Ltd which is one of the largest exporter of leather garments in Pakistan has been growing successfully with his partners for the last more than a decade. The management at leather field have accepted all these challenges and have trained and hired merchandisers to fulfil the need of the time.
Leatherfield has its own tannery which is one of the largest units in the continent Asia. We develop all kinds of leather articles in our unit which thus make us a good control over the quality and on time availability of raw material.
A big numbers of suppliers are also supplying a good quantity of raw material for leather field. Due to all these channels we have become very strong in sourcing of raw material and ultimately this is one of our major strength that has made us very competitive in pricing than our competitors.
In this way we can provide merchandises to our customer at same price through out the year. This is the one of the strategy to retain our loyal customer.
The second key factor in customer retention through relationship marketing is that a firm must have a well equipped its production capacity to produce error free merchandise and a strong value delivery system. By the grace of Almighty Allah, Leather Field is running its unit on the basis of Korean chain system. A team of 3 to 4 Korean experts is present in its unit to ensure smooth production of customer's orders.
Once the orders are produced and ready for the shipment, this is compulsory that the shipment is delivered to customer through a prompt service depending on the agreement settled between the buyer and seller.
Leather Field has centralised the custom clearing activities through handling all merchandises from its own clearing agency named as Yasoob Agency. In this way leather fields' control over the merchandise is maximum until the cargo is handed over to the air line / sea line for getting it on board.
Like many other companies today, Leather Field has also realised that the cost of attracting a new customer in terms of making large number of samples, making phone calls, conducting meetings in home country or in abroad may be five times more than keeping a current customer happy.
Offensive marketing typically costs more than defensive marketing because it requires much effort and cost to induce satisfied customers to switch away from their current suppliers.
Leather Field's management understand their customers as business partners and thus believe that if its customers are happy leather field is happy and vice versa. Due to this philosophy, customers who are satisfied with our quality and workman ship are doing business from many years even since leather fields' inception.
Leather Fields' management has a solid professional approach towards satisfying its customers through consistency in quality and workmanship of their products. We have maintained our internal operating system so effective and efficient that flow of information and material is smooth and accurate.
Our production or sampling data can be retrieved upon request even though if the garment was made many years ago. This is one of the leather fields' strength. In this way a customer get consistent product through his repeat orders and we do not waist extra time to confirm the things again and again.
To make customer happy and understandable there are some other parameters that we at leather field take care about them. Leather Field use to exhibit new product ranges on all kinds of renowned leather fairs around the world. We invite our customers at our booths to present them new collection.
This is one of the great occasion on which you understand your customer, examine the international trend of the industry, conduct meeting with old as well as new customers to enhance the business.
Apart from these types of shows, leather field management occasionally visit their customers to their premises to have feed back on the previous merchandise and to discuss some other new ventures.
When you provide all these types of services at door step to your customer, this is confirmed that you will not loose your customer and will enjoy doing business for years.