Deesch Papke Porsche Middle East & Africa Managing Director in a ceremony here on Wednesday has announced more regional growth of the company by expanding its presence into highly anticipated Pakistani market through appointing its importer, Autotechnik Pvt Ltd'.
Papke confident of Pakistani market averred that 'Porsche', the world renowned car would enter local market in November, current year. He said the company that has its car plying in 17 markets was in the regional expansion campaign and its entry into Pakistani market was in sequence of that, he added.
He averred that to be in Pakistan was a long time objective of the company. The Managing Director announced that 'Porsche customers would get a solid 'support in spares and service around the year.
He said Áutotechnik Pvt Ltd represented by three Pakistani entrepreneurs Abu Zar Bokhari (Chairman), Attique Ahmed (CEO) and Faisal Farooq Director would commence operations with the first Porsche's Centre Lahore during first quarter 2006. The company's centres would be established at Karachi and Islamabad by next year, he added.
Abuzar Bokhari Chairman speaking on the occasion said that first batch of Porsche 's would reach the country within weeks. He said quarter of sales of the car has already been booked for year 2006 here. He said the car that has 50-year legacy is currently enjoying the success of its latest and youngest sports car generations, the Boxter and 911 Carrera series, which were received with outstanding response from customers worldwide. In addition, the Cayenne is still enjoying strong demand in the region, a trend that is expected to continue in Pakistani market, he added.
Talking about 'Ceyenne', Abuzar said it was a true sports car. "It is nimble and safe and is a perfect car for local road conditions and climate", he added.
The Porsche's function besides other audience was attended by a large number of journalists that were entertained to a movie of Porsche model exhibiting its excellence on the road on the occasion.
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