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The Evernew Concepts - one of the large advertising agencies in Pakistan, has announced its association with the Dentsu India, says a press release here on Friday.
With this new partnership, Evernew Concepts expects to deliver a new level of seamless services in integrated communications to a diverse set of clients, the release added.
Dentsu India Chairman Sandeep Goyal said they saw lot of opportunities opening up in Pakistan for a lot of their clients, most global clients had then started looking at South Asia.
Evernew Group CEO Sajjad A Gul said, "We are honoured to be a part of the Dentsu network and after a global tie-up with an advertising giant we took forward to achieving yet better levels in strategy and creative for our clients."
Evernew Concepts, which is an advertising agency of the Evernew Group, started business in 1987. Headquartered in Lahore, with offices in Karachi and Islamabad, the group consists of Evernew Entertainment, Evernew Media, Evernew Pictures and Evernew Studios.-PR

Copyright Business Recorder, 2005

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