Telenor Pakistan has announced the launch of EDGE - an advanced high-speed mobile Internet and data service - on its network. The service will allow Telenor Pakistan customers to connect to the internet, download content, send and receive data including digital images, web pages and photos up to four times faster than GPRS.
The company is in the process of advancing its network from GPRS to EDGE in a big way and already has the widest availability of EDGE among all mobile operators. The announcement was made by CEO Telenor Pakistan, Tore Johnson while addressing a press briefing at the ITCN Asia 2006.
The EDGE service will be available at hundreds of locations across Karachi, Faisalabad, Abbottabad, and Peshawar. EDGE coverage at several locations in Islamabad and Lahore will be implemented shortly. "Speed of data transfer is considered to be a major factor in the choice of a mobile service provider, especially for customers who want to take their mobility and productivity to the next level," said Tore Johnson.
"Until now Telenor Pakistan has been known for its largest GPRS service, offered throughout its network. Now, we are advancing our network from GPRS to EDGE, with four-time greater speed for data transfer. Customers now have another reason to choose Telenor Pakistan network, literally the most technologically advanced network in the country overall," Tore stated.
According to Telenor Pakistan's Chief Marketing Officer Sigvart Voss Eriksen, the customer experience with EDGE should be extremely convenient. "From now on whenever a Telenor Pakistan customer uses data services at a location where the Telenor Pakistan network has been advanced from GPRS to EDGE, the handset will recognise and use EDGE service on its own. No special settings are required and there are no extra charges to be paid. Additionally, most new handsets available in the market are EDGE-enabled so access to EDGE will be easy and automatic," Sigvart added.
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