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Incorporated in 1948, Unilever Pakistan Limited is one of the most prominent multinationals in the country. The Company is a proud part of Pakistan's history, contributing to the economic growth of the nation and catering to the daily needs of 160 million people.
Unilever Pakistan has consistently provided high quality branded products and enjoys leading positions in Home and Personal Care and Foods categories, such as Personal Wash, Personal Care, Laundry, Beverages (Tea) and lce Cream. Unilever's flagship brands, Lux, Lifebuoy, Brooke Bond, Surf, Lipton and Walls, to name a few, remain household names. The Company's mission is to add vitality to life and it meets everyday needs for nutrition, hygien and personal care with brands that help people feel good, look good and get more out of life.
Unilever's Corporate Purpose states that "to succeed requires the highest standards of corporate behaviour towards our employees, consumers and the societies and world in which we live. This is our road to sustainable, profitable growth for our business and long-term value creation for our shareholders and employees". The long-term success of the business is interconnected with the vitality of the environment, employees and the communities.
Healthy prosperous communities provide a healthy, growing consumer base. Unilever Pakistan supports communities through social development programmes in the areas of Primary Education, Health and Hygiene and Water Sustainability, for which long term sustained partnerships are developed with organisations that have the expertise and the infrastructural facilities in the relevant areas.
Community and environment support at Unilever Pakistan is more than just a Company initiative, it is supported by employees who actively contribute time and expertise to worthy causes.
Employees volunteer to develop HR and IT audit systems for the Layton Rahmatullah Benevolent Trust and The Citizens Foundation, while some help the Karachi Kidney Centre filter clinics to assess eligibility of welfare patients for free renal treatment
Employee support in the area of education takes the form of active involvement in teachers training, developing and implementing behavioural programs, organising summer camps and working closely with local district officers to ensure prescribed syllabus and recommended policies are adhered to at the Rahim Yar Khan Government School. This project received a merit award at the Asian CSR Awards, 2006, Philippines, in the "Support and Improvement of Education" category. Unilever employees also support the Iqra Foundation, established in 2003 at the Company's factory located in Rahim Yar Khan, to provide free education to the deserving children. Another successful employee initiative is the education drive "Fuel for the Future", at the Khanewal Tea Factory, to provide education opportunities to factory workers.
At Unilever, the employees take great pride in belonging to and representing the Company. They are actively involved in the community because they believe that each one has a social responsibility to fulfil.

Copyright Business Recorder, 2007

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