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The telecom giant of the country, Ufone, in an attempt to promote fast-fading literary activities sponsored dramatisation of Tilism-e-Hoshruba organised by The Citizens Foundation.
Such events are necessary for a society and it is the responsibility of commercial concerns to help promote such activities so as to payback the society in an effective manner.
Following this philosophy Ufone sponsors sports and literary activities, it added saying that the sponsoring the dramatisation of Tilism-e-Hoshruba by Munshi Syed Mohammed Husain Jah was result of the same outlook.
Ufone is all set to execute it largest ever expansion plan worth $550 million by the year end and it is estimated that by the end of 2007, it will be adding another 2,500 towns, villages and all major highways in addition to existing 1,600 sites on its countrywide network. Ufone not only believes in an aggressive market approach but is also fully aware of its responsibilities towards the society.
By investing in the health and well-being of its employees and the masses Ufone is promoting a healthy and caring culture and making it part of the business model - integrating productivity and human factor.
The Citizens Foundation (TCF) is one of the largest non-profit organisation in Pakistan in the field of education. Since its establishment in 1995, by a group of Pakistanis concerned about the dismal state of education in the country, it has run a professionally managed network of purpose-built schools in the poorest and most neglected rural and urban areas of Pakistan.
Raising its funds through donations from Pakistanis at home, expatriate communities around the world and corporate sponsorship, today the TCF network has reached all four provinces with 311 school units in 42 locations. Almost 40,000 less privileged children, almost 50% of them girls1 are receiving quality education in these schools through 2400+ TCF-trained teachers.
The students at TCF schools are charged a nominal fee, out of which up to 95% scholarship is awarded along with uniforms and books on a pay-as-you-can-afford basis.-PR

Copyright Business Recorder, 2007

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