Yahoo launched a new personalised version of its travel planning website on May 9 that merges online community, bargain hunting, and Internet mapping technology.
Yahoo Travel makes trip recommendations based on each person's history of activity at the website and shares recommendations and detailed itineraries of users with similar interests.
"We want to fundamentally transform the way people plan and research their trips," said Yahoo Travel director Jasper Malcolmson. "By tapping into the collective intelligence of other like-minded travellers, there is a greater ability to plan and take truly memorable trips."
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