A leading name of Pakistan's poultry industry K&N's has been awarded Brands of the Year Award 2006 which was received by its chief executive Khalil A. Sattar. Brands of the Year Award is a national brand recognition award based on voting by consumers in nation-wide polling and focus group surveys.
Awards were endorsed by Federation of Pakistan Chambers of Commerce and Industry and Pakistan Standards and Quality Control Authority; supported by Government of Pakistan in association with Consumers Foundation.
K&N's integrated poultry operations include poultry breeding, hatching, feed milling, broiler growing, poultry processing, and production of ready-to-cook and fully cooked chicken products. K&N's Quality Assurance Lab monitors and regulates the integrated poultry operations to ensure K&N's chicken products are wholesome, safe and healthy. K&N's manages its own product distribution, including Pakistan's most extensive cold-chain distribution system, and a chain of chicken stores for its range of chicken products.
Chickens are halal slaughtered by hand (Islamic Zabeeha) strictly according to slaughter rules of The Shariah. K&N's slaughtering procedure has been assessed by Darul-Ifta of Jamia Ashrafia and Jamia Naeemia, both authentic institutions for granting halal certification.
K&N's further ensures food-safety by implementing the HACCP (international food-safety) system to produce chicken and chicken products free from bacteria, drug residues and other contaminants. Additionally, K&N's is also ISO 9001:2000 certified further endorsing the fact that the Quality Management System followed is in compliance with international standards.
Speaking to the media on the occasion, Khalil A Sattar emphasised that K&N's has been a trend setter and proven to be instrumental in providing help and support in modernising the entire poultry industry in Pakistan. Over the passage of time, K&N's has won numerous awards and gained recognition for selfless and meritorious contributions in developing Pakistan's poultry industry.
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