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Hashoo Group Chief Executive Officer Murtaza Hashwani has announced that the Pearl Continental will launch the Hotel One, a budget accommodation, planning to establish 20 new hotels in six locations, beginning operations in the coming three months in Lahore, Sialkot and Faisalabad.
While addressing a press conference to unveil the concept of Hotel One, he said there is a huge potential for budget accommodation in Pakistan that aims to attract both local and foreign tourists at affordable rates. He also said a master franchise agreement was reached between the Pearl Continental and the Hotel One, ensuring strict standards of quality and service whereby quality bathroom and linen standards in line with Pearl Continental practices will be maintained.
"Hotel One would be a three-star hotel that would offer all the conveniences to ensure a pleasant and comfortable stay such as round-the-clock restaurants, overseas direct dialing, mini-bars, 85 satellite channels and car rental services would be available to the guests. Also for value addition, there would be complimentary tea and coffee makers in all rooms and all guests will enjoy access to high speed Wi-Fi Internet connectivity absolutely free of charge. The charges for a room per night would range between Rs 4000 and Rs 4500," he added.
He said in the next two years, the Hotel One planned to establish 20 flew hotels. Up to 250 rooms would be developed at an average of 40-50 rooms per property in the next three months. The expected investment for this ambitious project by the Hashoo Group would be between approximately Rs 2 and Rs 2.5 billion. In respect to employment opportunities, nearly 3000 employees would be hired in the next two years with 500 of those individuals becoming resource personnel and staff members in the next three months.
"With Hotel One, Hashoo Group, the leader in five-star hotel market adds another jewel to their crown. The Hotel One philosophy resolves around bridging the gap between the luxurious and the affordable. This stems from the continued commitment of the Hashoo Group in developing and promoting the hospitality and tourism sector in Pakistan. This vision is further consolidated through the induction of me Hashoo Group's launch of a hospitality institute that helps to nurture employees and the unemployed youth of Pakistan, in respect to their skills and earning potential," he added.

Copyright Business Recorder, 2007

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