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Pakistan Software Export Board (PSEB) is organising events regarding Information Technology (IT) network in the main centres of IT activities of the USA, including Houston, Austin, Las Vegas, Palo Alto and Chicago.
With an IT Industry worth more than $2.8 billion, including annual IT exports exceeding $1.4 billion, Pakistan is eyeing a quantum leap to expand IT network to over $11 billion by 2011. These initiatives by PSEB to enhance exports are not only magnifying the country's image abroad but are also having a positive impact on the exports earnings.
The operational cost of Pakistan's IT sector is 30 percent lower than India, while the infrastructure advantage of high-speed connectivity in all the major cities is available at competitive rates.
The operational cost for a full time employee is $58,598 in USA, $23,708 to $35,562 in India and only $9,000 in Pakistan.
USA is the world's leading destination for ICT outsourcing activities with 60 percent share in the global market. USA is also a major source of exports for Pakistan's IT companies, which accounts for more than 58 percent of their export earnings.
PSEB regularly arranges participation of member companies in trade fairs and exhibitions across the world to promote Pakistan IT industry's brand. Earlier, PSEB arranged various country-focused networking events in London, Manchester and Glasgow in UK, and Dublin in Ireland. These events were highly successful and various business contracts were also obtained by the participating companies.
PSEB is a government agency mandated to promote Pakistan's IT industry, including software, services, and hardware and call centres locally and globally.
PSEB regularly sponsors attendance by its member companies in international trade shows and exhibitions that help companies display their capabilities and develop business contacts.
PSEB has been facilitating the IT industry through its programs in human capital, office space, marketing, company capability development, telecom bandwidth, industry finance, public policy, strategy & research, and facilitation.

Copyright Business Recorder, 2008

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