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The Ministry of Women Development (MoWD) has finalised arrangements to launch an awareness campaign for encouraging participation of women voters in the upcoming general elections. An official of the ministry told APP here on Wednesday that the plan for awareness campaign has been completed and it would be launched soon that will continue till the elections on February 18.
She said that the awareness campaign for women to cast their votes independently comprised of two phases. In the first phase, the women belonging to all walks of life will be motivated to use their right of vote.
The medium of print and electronic media will be used for the awareness while interactive workshops and seminars will also be conducted in this regard, she added.
In the second phase, she said, the women belonging to various fields both living in urban, rural and remote areas would also be addressed to enable them for their active participation in the general elections which is affected by the deteriorating law and order situation.
Women being important segment of the society cannot be overlooked for their participation in the general elections and the awareness campaign will help to ensure their participation in political activities. The establishment of separate polling stations for women would ensure women's contribution in the electoral process and to solve the problem in reaching polling stations.
She said, "The campaign is initiated to raise awareness among women voters so that they could cast their vote independently using their own aspirations." The ministry would also conduct a survey to assess the efforts being made to involve women in the political process on the election results, she added. The awareness campaign initiated by MoWD would urge women to vote independently.

Copyright Associated Press of Pakistan, 2008

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