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The private sector air carrier, Airblue has now turned its focus to the corporate social responsibility of making Pakistan a cleaner and greener place to live for future generations. And to achieve this objective it has taken the initiative to start its 'green Revolution' by planting more than one million trees throughout Pakistan this year.
A tree was planted by Airblue Managing Director, Syed Nasir Ali and Raja Muhammad Abbas, Director General, Parks and Horticulture Authority to launch the Airblue tree plantation campaign, at Jilani park, Lahore last week.
Raja Abbas lauded the efforts of Airblue in the display of corporate social responsibility by planting trees. Other organisations should also take up this responsibility and plant more trees in the country, he said adding that global warming is an international issue and everyone should contribute to this cause.
Syed Nasir Ali explained that the airline had launched nation-wide tree plantation in Karachi last year by adopting a park, known as Sarwar Hassan Triangle at PIIA building. It is the first airline to have adopted such a park in Pakistan and look after its upkeep as a part of Green Revolution, he said.
He said that aviation in the current times transport over two million passengers annually around the world. Over 900 airlines of the world with a fleet of 22,000 aircraft are responsible for generating green house gases and polluting the environment. Although today's aircraft are 70 percent more fuel efficient than they were 40 years ago, they still contribute by two percent to the global warming.
Nasir Ali emphasised that efforts are required by more and more organisations, particularly airlines to help build a green and healthy environment for the generations to come. Airlines in the next fifty years are expected to contribute up-to three percent emissions containing CO2, H20 and NO. Aircraft manufacturers today devote up-to 15 percent of turnover to research for making better and environment friendly aircraft for the future, he said.
Airblue, the fastest growing private sector carrier, would be planting 200,000 trees in selective schools in Pakistan to help cultivate a culture of care and environmental concern among the future youth.
The air transport industry, world-wide generates 6.7 million direct jobs to eliminate poverty and boost economic conditions, but bears the responsibility to ensure that the world remains a clean place for all to live in, he said.

Copyright Business Recorder, 2008

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