AGL 40.40 Increased By ▲ 0.20 (0.5%)
AIRLINK 129.25 Increased By ▲ 0.14 (0.11%)
BOP 6.81 Increased By ▲ 0.21 (3.18%)
CNERGY 4.13 Increased By ▲ 0.10 (2.48%)
DCL 8.73 Increased By ▲ 0.28 (3.31%)
DFML 41.40 Increased By ▲ 0.15 (0.36%)
DGKC 87.75 Increased By ▲ 0.75 (0.86%)
FCCL 33.85 Increased By ▲ 0.50 (1.5%)
FFBL 66.40 Increased By ▲ 0.50 (0.76%)
FFL 10.69 Increased By ▲ 0.15 (1.42%)
HUBC 113.51 Increased By ▲ 2.81 (2.54%)
HUMNL 15.65 Increased By ▲ 0.42 (2.76%)
KEL 4.87 Increased By ▲ 0.09 (1.88%)
KOSM 7.62 Decreased By ▼ -0.21 (-2.68%)
MLCF 43.10 Increased By ▲ 1.20 (2.86%)
NBP 61.50 Increased By ▲ 1.00 (1.65%)
OGDC 192.20 Increased By ▲ 9.40 (5.14%)
PAEL 27.05 Increased By ▲ 1.69 (6.66%)
PIBTL 7.26 Increased By ▲ 1.00 (15.97%)
PPL 150.50 Increased By ▲ 2.69 (1.82%)
PRL 24.96 Increased By ▲ 0.40 (1.63%)
PTC 16.25 Increased By ▲ 0.01 (0.06%)
SEARL 71.30 Increased By ▲ 0.80 (1.13%)
TELE 7.25 Decreased By ▼ -0.05 (-0.68%)
TOMCL 36.29 Decreased By ▼ -0.01 (-0.03%)
TPLP 8.05 Increased By ▲ 0.20 (2.55%)
TREET 16.30 Increased By ▲ 1.00 (6.54%)
TRG 51.56 Decreased By ▼ -0.14 (-0.27%)
UNITY 27.35 No Change ▼ 0.00 (0%)
WTL 1.27 Increased By ▲ 0.04 (3.25%)
BR100 9,967 Increased By 125.2 (1.27%)
BR30 30,751 Increased By 714.7 (2.38%)
KSE100 93,292 Increased By 771.2 (0.83%)
KSE30 29,017 Increased By 230.5 (0.8%)

A bearish market and investors looking for safe bets may dampen the planned public debut of Penthouse Media Group Inc, publisher of the racy men's magazine, as the company tries to win Wall Street's support of its switch of focus from print to online.
Penthouse said earlier this month it plans to raise $250 million in a public offering and expects to file a registration statement with the US Securities and Exchange Commission in the second quarter.
The Boca Raton, Florida-based company, formerly known as General Media Inc and reorganised in 2004 under current Chief Executive Marc Bell, plans to use the IPO proceeds to pay down debt so it can focus on making money off the huge Internet audience for adult entertainment.
Bell earlier told Reuters the company has tamed down its flagship, once known for its hard-core brand of porn, to appeal to a wider audience, along the lines of popular "lad" magazines like Maxim. Penthouse has also bought related Web businesses, including the adult social networking site Adultfriendfinder.com, as part of Bell's efforts to refocus the company's strategy.
"We're not a publishing company. We're an Internet company," Bell said in a later interview. But investors currently have a poor appetite for new stocks of companies with unproven technologies or revenue streams, whether it's a biotechnology start-up or a publisher of adult entertainment, IPO Boutique analyst Scott Sweet said. "Regardless of (Penthouse's) new concept, it's likely to be a tough sell in this environment," Sweet said.

Copyright Reuters, 2008

Comments

Comments are closed.