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Messaging, charging and usage monitoring to help improve customer experience Acision, the messaging and charging company of choice for over 300 network operators and service providers, announced today that Telenor Pakistan has selected Acision to provide its high performance Next Generation Short Message Service Centre (SMSC), Pre-delivery Service Agent (PSA).
A gateway for message charging, and Business Tools platform. As Telenor Pakistan continues to aggressively expand its market share in the region, these new solutions will help to quickly implement new services, understand customer usage patterns and ensure sufficient capacity for expansion in the future.
Telenor Pakistan's decision to expand with Acision's highly scalable solutions will allow the operator to trial new messaging services and key features with customers before commercially launching them to the market, providing the highest quality experience for its subscriber base.
As a result of strong and sustained development in the region's mobile market, Telenor Pakistan, the country's fastest growing operator, is competing for new subscribers from a rapidly increasing customer base.
Acision's Pre-delivery Agent will help Telenor Pakistan to benefit from a simplified message charging architecture, which reduces the complexity and cost of launching new service plans across both pre- and post-paid subscriber bases. In addition to managing performance and efficiency, Telenor Pakistan will use Acision's Business tools to analyse subscriber usage patterns and obtain operational intelligence.
This allows Telenor Pakistan to understand what their customers want and offer them value-added services through targeted marketing campaigns, thereby enhancing subscriber satisfaction while at the same time ensuring future revenue growth.
Chief Technical Officer Telenor Pakistan, Peter Anthony Dindial, commented: "In what is an exciting, fast moving market, we must be ready to meet growing subscriber numbers and offer them the reliable and robust services that they demand. Telenor and Acision have a relationship that spans the globe across all Telenor entities.
Our decision to work with Acision in Pakistan is based on their ability to deliver comprehensive solutions in terms of value add for our end subscribers, helping Telenor Pakistan to benefit from Acision's expertise as a leader in the global mobile market."
Boudewijn Pesch, Managing Director for Acision in Asia Pacific, added: "For an operator to harness a strong subscriber base, it is paramount that services offered can cope with the growing demand of future subscribers. Telenor Pakistan has recognised that Acision delivers robust, scalable market-leading solutions in Messaging and Charging, coupled with the experience and support capability to assist Telenor Pakistan with its future long-term growth."

Copyright Business Recorder, 2008

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