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Yahoo Inc has inked a deal to expand distribution of its Web search services on personal computers via a pact with software packaging firm Acresso Software, the companies said on Thursday.
Acresso, which was recently spun off by entertainment media security company Macrovision Corp, makes the widely used InstallShield, a technology used by software makers and corporate network administrators to install new PC programmes.
Under the deal, Acresso plans to distribute to its customer base of more than 500 million computer users the Yahoo Toolbar- an add-on to browsers that users can download, providing access to search and other Web navigation services from Yahoo.
InstallShield is used by 71,000 organisations, half of them independent software developers and the rest corporate network administrators seeking to ensure smooth software installation.
The Yahoo Toolbar will be an optional add-on that software developers using InstallShield may choose to include alongside their own programmes. Yahoo will pay Acresso an undisclosed amount for bringing in new Yahoo search users.
The Yahoo Toolbar is the first software to be featured in Acresso's new programme to offer software makers a set of "value-added services." This allows them to supplement revenue they generate from sales of their own software by sharing in the proceeds from advertising revenue generated by Yahoo and other services that will eventually be part of the programme.
Acresso chose Yahoo as its preferred Web search provider for that programme, which delivers a wider range of software tools to Windows-based PC users, said David Rowley, Acresso's senior vice president of corporate development.

Copyright Reuters, 2008

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