AGL 36.58 Decreased By ▼ -1.42 (-3.74%)
AIRLINK 215.74 Increased By ▲ 1.83 (0.86%)
BOP 9.48 Increased By ▲ 0.06 (0.64%)
CNERGY 6.52 Increased By ▲ 0.23 (3.66%)
DCL 8.61 Decreased By ▼ -0.16 (-1.82%)
DFML 41.04 Decreased By ▼ -1.17 (-2.77%)
DGKC 98.98 Increased By ▲ 4.86 (5.16%)
FCCL 36.34 Increased By ▲ 1.15 (3.27%)
FFBL 88.94 No Change ▼ 0.00 (0%)
FFL 17.08 Increased By ▲ 0.69 (4.21%)
HUBC 126.34 Decreased By ▼ -0.56 (-0.44%)
HUMNL 13.44 Increased By ▲ 0.07 (0.52%)
KEL 5.23 Decreased By ▼ -0.08 (-1.51%)
KOSM 6.83 Decreased By ▼ -0.11 (-1.59%)
MLCF 44.10 Increased By ▲ 1.12 (2.61%)
NBP 59.69 Increased By ▲ 0.84 (1.43%)
OGDC 221.10 Increased By ▲ 1.68 (0.77%)
PAEL 40.53 Increased By ▲ 1.37 (3.5%)
PIBTL 8.08 Decreased By ▼ -0.10 (-1.22%)
PPL 191.53 Decreased By ▼ -0.13 (-0.07%)
PRL 38.55 Increased By ▲ 0.63 (1.66%)
PTC 27.00 Increased By ▲ 0.66 (2.51%)
SEARL 104.33 Increased By ▲ 0.33 (0.32%)
TELE 8.63 Increased By ▲ 0.24 (2.86%)
TOMCL 34.96 Increased By ▲ 0.21 (0.6%)
TPLP 13.70 Increased By ▲ 0.82 (6.37%)
TREET 24.89 Decreased By ▼ -0.45 (-1.78%)
TRG 73.55 Increased By ▲ 3.10 (4.4%)
UNITY 33.27 Decreased By ▼ -0.12 (-0.36%)
WTL 1.71 Decreased By ▼ -0.01 (-0.58%)
BR100 11,987 Increased By 93.1 (0.78%)
BR30 37,178 Increased By 323.2 (0.88%)
KSE100 111,351 Increased By 927.9 (0.84%)
KSE30 35,039 Increased By 261 (0.75%)

PIA has declared an after tax loss of Rs 18 billion for the last six months period from January to June 2008. It is the highest recorded per month loss declared by PIA, since the time the airline has gone into a nosedive due to mismanagement, poor planning, pilferages, poor marketing strategy, bad corporate planning and schedules that do not conform to economical route structure.
From the time that Ahmed Saeed took over as Chairman, to Tariq Kirmani's tenure and an uneventfull innings played by Zafar A Khan it is one gruesome tale for this unfortunate airline. Since May 2008, the government appointed a pilot, to take over command of the airline's executive policy making corridor.
He got engrossed in trivial matters, while the airline per month losses have reached frightening levels of over Rs 3 billion per month. The problems of PIA are too acute to be handled by a pilot, who may be good on controls of a B777, but has no experience in management, except for brief intervals.
Even in these days when fuel prices have risen to astronomical levels, there are airlines like Virgin Air, which operates out of UK and have declared a net profit to the tune of over 60 million pound sterling. Virgin Air operates out of Heathrow, which charges the highest parking, and landing fees. Its employees salary bill is higher than that of PIA.
It is owned by a smart and dynamic businessman, who has chosen an experienced airline executive to serve as CEO. Virgin Air buys fuel at the same price as does PIA. Its fare structure on Trans-Atlantic route is comparable to that charged by other airlines. What it has is the best management, zero pilferages, most qualified professionals and hubs located where the revenue is generated.
Pilferages have not been arrested, because of lack of accountability and absence of proper revenue accounting, auditing and procurement procedures. Political appointments and biases have damaged this airline, which was once a profitable organisation.

Copyright Business Recorder, 2008

Comments

Comments are closed.