The Hewlett Packard (HP) has established "HP Experience Stores" (HPES) to facilitate consumers in purchasing PC and printer products in Pakistan. This was stated by Philip Lau, General Manager, Personal Systems Group, HP Asia-Emerging Countries in a press briefing held at a local hotel on Thursday.
"Today, HP is further extending its consumer leadership in Pakistan by staying ahead of changing consumer buying behaviours by improving shopping experiences through our new HPES," he said. "We are also making HP technology more easily accessible through the opening of the chain of HPES," he maintained. Two HPES have been established in Lahore while one was established at Karachi.
The HPES concept is being implemented globally. HP has planned strengthening its retail presence by expanding into an additional 7500 retail partner stores in 1000 additional cities across the Asia Pacific and Japan region. The introduction of these HPES is part of HP's retail expansion in the region where consumers visiting these retail partners to enjoying an enhanced experience and will find unique and refreshing PC and printer products.
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