US soft drink giant PepsiCo on Wednesday opened the new largest bottling plant in its world network, 50 years after it brought Pepsi to the Soviet Union, in a ceremony outside Moscow. The opening came amid pledges to boost the company's Russia portfolio during US President Barack Obama's visit to Moscow this week.
"Russia is vitally important to PepsiCo," the corporation's chief executive Indra Nooyi said at the inauguration of the plant at Domodedovo, a town on the outskirts of the Russian capital. "We will invest one billion dollars in the next three years." The increased investment will bring PepsiCo's total outlay in Russia to four billion dollars (2.9 billion euros). US Commerce Secretary Gary Locke, who travelled with Obama to Moscow, hailed PepsiCo's Russian investment as a model for trade ties: "PepsiCo was the first foreign product sold in the USSR."
Russian Economy Minister Elvira Nabiullina applauded the beverage giant's creation of "well-paid jobs" with the launch of its new plant. Spread over 70 hectares (170 acres), the plant "will be the largest in Europe for the producing of non-alcoholic beverages and the largest in the world for bottling," the company said in a statement.
PepsiCo, which employs about 12,000 people in Russia, this month marks half a century of selling its trademark beverage in Russia. PepsiCo founder Donald Kendall famously gave Soviet leader Nikita Khrushchev a taste of the fizzy cola syrup during a US-sponsored fair in Moscow at the height of the Cold War in 1959. Thirteen years later he reached a deal for the production of Pepsi in the Soviet Union.
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