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Business community engaged with pottery has appealed to the government to take immediate steps for the survival and to bring it out from multifarious problems of pottery industry of Pasrur. Pasrur Tehsil of Sialkot district was famous for producing pottery is taking its last breath because many units have been closed due to lack of incentives, government support and unresolved problems being faced by the industry since long.
The tehsils is eminent for producing clay made cooking pots like "handya" (cauldron), which is still being, used for cooking in big hotels and restaurants special and tasty dishes in big hotels and restaurants and domestically in the country. The Pasrur pottery industry is famous and hundred years old industry of the area but its advancement and growth has become stagnant due lack of attention of concerned departments.
The owners of the small potteries were confronting with serious problems as a result of which they were considering closing their units. It was observed that there was a great need of establishment of "Mini Industrial Estate" in this historic Pasrur and provision of all basic facilities under one roof should be ensured to the local businessmen engaged with various industries.
Besides, special steps should also be taken for moulding the pottery industry on modern and scientific lines because at present most of the very small pottery units were working with the traditional techniques. Most of the potteries were functioning on roadsides and producing the cooking utensils and decoration pieces with great skill and dexterity. There is a great need of conducting survey for ascertaining the needs and requirements of industries the survey would be much supportive to unearth the hidden industries functioning in Pasrur tehsil.
The concerned government departments should formulate a special programme for the development old industries and under the programme soft loan facilities should be given small businessmen enabling them to modernise their workplaces as well as bringing them out economic constrains. The timely action of the Punjab government would not only prevent the pottery and other industries functioning in remote rural and backward areas but also help in modernisation of the industries as well as improve the economic conditions of the artisans.
The business community engaged with pottery industry was fully capable to improve the standard and quality of its pottery manufacturing in accordance with the international standard and at present the pottery industry was fulfilling the domestic demands despite of serious hurdles and hardships by using traditional techniques.

Copyright Business Recorder, 2009

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