Message from Managing Director, English Biscuit Manufacturers (Pvt) Limited

It all began in the year 1967; the year which saw the advent of a biscuit company. But no clairvoyant had predicted that it would be "this" very biscuit company which would go on to become the country's leading manufacturer of biscuits and cookies. More than forty years down a well-traversed road the company, renowned far and wide as English Biscuit Manufacturers, or EBM, has come a long way.
But this is no arbitrary rags to riches tale based on fluke and good fortune alone. Tethering on the brink of bankruptcy in 1969 and incurring losses of Rs 5,000 per day, EBM today is one of the top FMCG companies of the country. EBM's journey to success has been armed with consistent dexterous adaptability, cohesion and tolerance, conservative financing and continued commitment towards implementation of best practices.
There was a time when the very concept of Best Practices was an alien notion to all save a few corporations such as EBM, who have been pursuing Best Practices as an inherent part of their corporate philosophy and a natural way of doing business since its very inception. Globalisation today has advanced Best Practices across borders and into the realm of other local companies as well and the technology revolution has made implementation more efficient.
However the spread of Best Practices across the broader corporate spectrum is still not keeping pace with the demand for Best Practices in terms of resultant societal benefits. The mantle of responsibility thus falls on the leading companies of the country to lead by example and not only put in place Best Practices themselves, but also to 'export' it to all others whom they do business with.
EBM is a company that truly pursues the Triple Bottom Line of Planet, People and Profits and through which all our best practices emerge. It has been our commitment towards the deployment and implementation of Best Practices that the company has braved all challenges and not only Survived but also Sustained and Succeeded in all facets of the business.
EBM's participation as the lead sponsor of this conference is indicative of our desire that knowledge of Best Practices should be disseminated and shared as widely as possible, so that in the end our country progresses and Pakistan's contribution to global prosperity is fully recognised.