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In the rapidly changing global environment, where sophistication has marked its foot prints in every field, consumers concern is also not untouched. The event of Consumers Choice Award has proved the rising awareness among Pakistani consumers who have chosen the award winners of their choice.
I congratulate all award winners for their effort to provide quality goods and services and would invite all industries to practice best business ethics and gain consumers' confidence as Awardees of today are enjoying.
In this special occasion I must give a wake up call to all Pakistani consumers to come forward, win the war against helplessness and establish Consumer Sovereignty. Best wishes for this momentous event.

Copyright Business Recorder, 2009

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