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United Bank Limited (UBL) formally announced the launch of its unique and unmatched branchless banking service on Monday, under the brand name of UBL Omni. UBL Omni branchless banking now being made available at UBL Omni Dukaans across Pakistan is a major milestone in the evolution of banking that will reshape the traditional banking model by offering basic banking services across urban and rural Pakistan, well beyond the regular branch networks of banks.
Customers across Pakistan can now open a UBL Omni bank account at any UBL Omni Dukaan of their choosing, whether close to their home or place of work, by using their CNIC number and mobile phone number - their mobile phone number will effectively become their bank account number irrespective of which service provider they use. A UBL Omni account can be opened with as small an amount as Rs 500.
A UBL Omni account holder will subsequently be able to deposit and withdraw cash, make utility bill payments, receive or remit money, purchase mobile card vouchers, make post-paid mobile bill payments and more at any UBL Omni Dukaan anywhere in the country as long as the Dukaan is open.
No longer will they have to visit a bank branch to conduct their basic banking transactions nor will they be limited by standard banking hours. Every UBL Omni transaction channel such as UBL Netbanking/WAP, SMS, Contact Centre or ATM is equipped with its own specific security features to ensure a secure and convenient customer experience every time.-PR

Copyright Business Recorder, 2010

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