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Maintaining its leadership position for the consecutive 5th year, Dalda Foods Pvt Ltd has earned another accolade for being the best quality Oil and Ghee in Pakistan. Manager Marketing Dalda Pvt Ltd Atif Usman Syed received the prestigious Consumers Choice Award 2010 from Senior Federal Minister Commerce Makhdoom Ameen Faheem, in a ceremony held at a local hotel recently.
Consul General Sri Lanka H E D W Jinadasa, President, India-Pakistan Chambers of Commerce & Industry (IPCCI) S M Muneer, Director General PSQCA Muhammad Junaid Quraishi, President Pakistan Businessmen & Intellectuals Forum Mian Zahid Hussain, Chairman Consumer Association of Pakistan Kaukab Iqbal were also present on the occasion. The Federal Minister Makhdoom Ameen Faheem appreciated the Dalda's Foods Pvt Limited.
Later taking to the journalists, Atif Usman Syed, Manager Marketing Dalda Foods Pvt Ltd said that Dalda was the largest cooking oil and banaspati brand of Pakistan. Millions of homes in Pakistan remember this brand with utmost trust, for the last 60 years.
Today, Dalda is the fastest growing food brand in the country delighting all its stakeholders and maintaining the same impeccable quality and services that it has been known for the last 3 generations of Pakistani consumers. In its continuous quest for maintaining its exemplary growth, Dalda is planning to expand its winning team, he added.
He said that Consumer Choice Award is great success of the company and we are thankful to our consumers for their support, who expressed trust in our brand. Inshallah, we will work painstakingly in the same direction with more dedication to facilitate our valued consumers.
Atif Usman further said that for over seventy years Dalda's name is synonymous with Quality. Dalda Foods' brands are the only vegetable ghee/banaspati products in Pakistan which are trans fat free and meet the most stringent of international quality standards. Our products preserve the natural goodness of vegetable oils and are enriched with extra vitamins. He said that Dalda's commitment to quality, care for environment and social responsibility is evident from the fact that it is the only edible oil and fats/ghee company in Pakistan which has four ISO certifications.
Dalda Foods commitment to the care for environment, social responsibility and conducting its business in environmentally sustainable matter is evident from the fact that it is the only banaspati and cooking oil company in Pakistan which its own effluent treatment plant at its manufacturing site. The used water is treated and brought to the level of purity where it is reused in meeting the irrigation needs of the factory green belts and gardens.-PR

Copyright Business Recorder, 2011

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