Language learning for children: BC, HSBC join hands

In a landmark regional partnership, global banking giant HSBC has signed on to sponsor the British Council's "Kids Read!!" programme aimed at supporting and developing children's reading skills in and out of the classroom.
HSBC and the British Council's presence across Middle East and North Africa (MENA) region will enable the programme to reach over 55,000 children from over 75 schools in UAE, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait, Iraq, Lebanon, Palestinian Territories, Jordan, Egypt, Algeria and Pakistan. HSBC's sponsorship of the regional programme is worth approximately $457,000.
"I am delighted to see the new collaboration between the British Council and HSBC working for the first time together to support language learning for young children. Giving young people access to English is a vital part of a child's education in a globalised world," said Martin Davidson, Chief Executive of British Council. "We are committed to investing in the community with a specific focus on the environment and education."-PR