The 23rd Annual Marketing Conference (AMC) of Fauji Fertiliser Company Ltd (FFCL) was held on April 04-06, 2011 at local hotel, Karachi. Lieutenant General Malik Arif Hayat, HI(M) (Retd), the Chief Executive and Managing Director of the Company presided over the conference. It was attended by the entire marketing team and senior management of the company.
The performance of the year 2010 was reviewed. Discussions on the future fertiliser market, competition, opportunities, challenges and strategies to maintain our leadership position were held. The challenge of increasing agriculture production was also discussed. The conference concluded with a training programme for the marketing team.-PR
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