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Silkbank Limited and AsiaCare Health & Life Insurance signed Bancassurance distribution agreement. The agreement was signed by Dr Mahmood Mehdi Kazmi, CEO AsiaCare and Talha Saeed, Group Head Retail of SilkBank. According to the agreement, Silkbank will offer AsiaCare Bancassurance products to its existing and potential customers through its wide distribution channels.
This initiative of offering health insurance products is in line with the bank's commitment to continuous improvement and product innovation. Speaking on the occasion, Talha Saeed said, "With the inclusion of Bancassurance products, we aim to make Silkbank a one-stop financial service provider which offers a range of solutions to cater to a diverse array of our customer needs. Towards achieving this objective, AsiaCare will be our partner in making Bancassurance a success."
After the signing agreement, Dr Kazmi said, "We look forward to a productive and long lasting alliance with our partner and are confident of their strong focus on customer-centric services. We plan to generate greater customer awareness and increase penetration level of Bancassurance products in Pakistan through our collaboration with SilkBank."
AsiaCare Health & Life Insurance Company Limited is Pakistan's first dedicated managed health care insurance company. Established in 2009, it has launched innovative health insurance products in Pakistani market based on the international "managed care" model but with local adaptations.-PR

Copyright Business Recorder, 2012

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