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Dell and Intel Pakistan on Thursday jointly launched their first experience store in Pakistan. The new store will showcase Dell's latest technologies including notebooks, desktops and servers powered by Intel processors, as well as LCDs, accessories and other exciting products.
With an in-store lounge, a designated hot spot, and special promotions on available products, customers will be able to experience Dell products and solutions hands-on. The store aims to be a one-stop shop, offering great customer service and value for today's discerning, professionals and small and medium business users.
"Today, we are changing the way customers buy their technology products. The new store offers a range of products and solutions that can meet each customer's requirements", said Dell's Country Manager for Pakistan Shahzad Aslam Khan at the launching ceremony.
"We understand that customers want computing products that meet both their personal and professional needs and Dell is dedicated to providing them with the best computing experience. A technical expert will be on-hand at all times to facilitate customer enquiries, provide professional advice and help them make the right purchasing decisions", he added.
Intel Pakistan Country Manager Naveed Siraj while endorsing the facility said: "We are glad to see a store in Pakistan that offers customers the right advice and choice when buying a new PC. The new store provides easy access to advanced technologies, while strengthening overall customer confidence when purchasing a new computer. The store will offer a myriad of products powered by Intel processors and will serve as a platform to exhibit the latest, most innovative products."
"The experience store is the first major channel in building direct contact with our customers, while strengthening our brand among a wider consumer base in Pakistan." said Dell South Asia Developing Markets Group General Manager, Harjeet Rekhi. "Pakistan is one of the fastest-growing emerging markets and a very important one for us. We are committed to growing our presence and business here", he added.

Copyright Business Recorder, 2012

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