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TEXT: Water is one of the invaluable treasures of nature. The secret of survival of life is hidden in it. From the very beginning of creation man has been benefitting from this precious blessing. The growing population of the world has given rise to many problems. The importance of clean water for human needs has also become even more prominent over the period that is why the access of clean water for the common man poses a challenging task to the world. The leading aqua experts of developed and civilized society are working day and night to find ways and means to meet the growing demand and scarcity of water. In order to achieve this noble goal, Kashif Tasleem being an active head and a driving force of Xenith Group's took the responsibility of providing safe drinking water to the citizens of Karachi ten years ago. He faced most difficulties and unfavorable conditions during this tough time because he wanted to make this invaluable blessing of nature available to everyone. In order to make this dream come true, he constantly strived and adhered to the golden principles of untiring efforts with result oriented approach. Eventually, he embarked on a new journey of success. Today, Xenith Purified Aqua Services has emerged as a unique brand in supplying of bulk water to the people of Karachi which is fully equipped with modern technology as per specific hygiene standards. The big international companies that already exist in the market are surprised as to how they can compete with the high quality and low price of Xenith's brand because of the difference between a two rupees liter and a fifty rupees liter to a common man is becoming a question mark for them. Now, with the passage of time, the value and prestige of the Xenith Group's, dedicated to hard work, true dedication and patriotism is growing in the hearts of the common man and people are now increasingly attracted to low prices and high standards. In an interview with Kashif Tasleem of Xenith Groups. He said that it was a matter of great pleasure for him to provide basic necessities like water to the people of Karachi in accordance with the international standards. "The most satisfying thing is that we have an abundant great blessing like water within the reach of the common man. At that time all the big brands in the world used to consider this great blessing of nature as an arrow and tool to make money in the name of quality. Clean water was being taken away from the reach of common man". He said: "Even though, in recent past the Honorable Supreme Court has taken notice in this regard but the situation is as it is because the trend of maximizing profiteering has gone unabated. Whereas, we are providing the best quality at the cost of one rupee a liter even in these difficult circumstance only for the sake of pleasure accepted by the Allah Almighty." He said in replying to another question that Pakistan, especially in Karachi, and the whole world is well aware of this crisis, even at the government level, no serious efforts are being done. NGOs and political parties seem to be unable to meet this basic need of the people. If this issue is not taken seriously then Tharparkar like situation could arise. He went on saying that in line with international standards, we are supplying bulk quantities of chemical water for pharmaceutical and various industrial uses. He added: "We are setting up our own water shops to cater to the needs of the people of Karachi so that the demand for water can be met at affordable prices." He demanded of the government that it should provide clean water to the people themselves or encourage institutions that are providing international quality water at very low prices with serving spirit to the people across the board. He informed that Xenith Group's water tankers at the same time are bringing quality and cheap water at the doorstep of the entire city of Karachi. Our critics have also been silent on our international standards. We are doing our job honestly. He added that all staff are qualified and we have set up our institution on modern lines. Shops are being set up to meet the demand for water at affordable price. He said that his water plant located in Landhi Industrial Area has the capacity to supply one million gallons of water to its water shops network, due to which not only the production cost is reduced but also clean water is made available to the poor people at reasonable price and its supply is being ensured on regular basis. He said that the word tanker has become very infamous in the water field even though milk, cooking oil, and petroleum products are delivered in this tanker. What difference does it make if chemical water is filled in it, He questioned. There is a huge difference between our work and hydrant water tanker, he asserted. "Our first priority is to supply water on a large scale. The Xenith Groups also has the honor of being the first group in Pakistan to be able to meet the greatest need for water through a state-of-the-art automatic plant. For the past several years, we have also been at the forefront to cater the demand for clean water to the cattle market" he concluded. Interviewed by Abis Zaidi.

In order to achieve this noble goal, Kashif Tasleem being an active head and a driving force of Xenith Group's took the responsibility of providing safe drinking water to the citizens of Karachi ten years ago. The faced most difficulties and unfavorable conditions during this tough time because the wanted to make this invaluable blessing of nature available to everyone. In order to make this dream come true, the constantly strived and adhered to the golden principles of untiring efforts with result oriented approach.

The Xenith Groups also has the honor of being the first group in Pakistan to be able to meet the greatest need for water through a state-of-the-art automatic plant. For the past several years, we have also been at the forefront to cater the demand for clean water to the cattle market.

Copyright Business Recorder, 2020

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