Unsung Heroes of the Nation campaign: NBP to reveal achievements of compatriots

National Bank of Pakistan (NBP) took an initiative to reveal the extraordinary achievements of courageous compatriots through national press and electronic media in recent months. The campaign is completely in line with the vision of the largest commercial bank in the country.
NBP declared these daring and spirited men and women as the Unsung Heroes of the Nation. NBP is recognized as a leader and a brand synonymous with trust, highest standards of service quality, international best practices and social responsibility in the country. As the largest commercial bank and the only public sector bank in Pakistan who plays the due role of the Nation's Bank, NBP continuously strives to perform in a professional manner and multiply its share at every level. Through 'Unsung Heroes of the Nation' campaign, NBP aimed to highlight real heroes whose passion carries up the most hearts by the attraction of their own.
With the intensive research and investigation, NBP discovered 12 very passionate and courageous men and women including young boys and girls who had the desire to change and the determination to persist until they got the results they wanted.
The campaign has highlighted the achievements of Hassan Kashigar, Maria Toor, Sitara Akbar, Sanaulla, Saba Gul, Basit Riaz and Sheikh Zahida Kazmi till now. The campaign aired through few TV networks nationally including PTV and also published in some of the national news papers. The campaign is an on-going process and it will continue in the month of August as well with few more unsung heroes. Commenting on the initiative, Qamar Hussain, President NBP said, "Our values make us truly the Nation's Bank ie one nation, one bank. We have redefined our role and have moved from a public sector organization into a modern commercial bank. We are determined to accomplish our responsibilities as a good corporate citizen of Pakistan. As far as this campaign is concerned, our core objective is to pay tribute to our unsung heroes who are truly the pride of the nation due to their remarkable achievements and valuable contributions irrespective of their age, gender and background."-PR