TOKYO: Mercedes-Benz’s first dealership in the world dedicated to its all-electric Mercedes-EQ brand opened in Yokohama, south of the Japanese capital on Tuesday, the German automaker’s local unit said.
Mercedes-Benz has rolled out five electric models since 2019 and “sees further growth in the electric vehicle market in Japan,” it said in a statement.
Battery EVs have been slow to catch on in Japan, where domestic makers dominate the market.
But foreign brands sold a record 2,357 EVs in November, surpassing a tenth of total imported car sales for the first time, according to the Japan Automobile Importers Association (JAIA).
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Across all car types, Mercedes-Benz sold 51,722 cars in Japan last year, making it the top-selling foreign vehicle brand, JAIA data shows.
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