AGL 40.40 Increased By ▲ 0.20 (0.5%)
AIRLINK 129.25 Increased By ▲ 0.14 (0.11%)
BOP 6.81 Increased By ▲ 0.21 (3.18%)
CNERGY 4.13 Increased By ▲ 0.10 (2.48%)
DCL 8.73 Increased By ▲ 0.28 (3.31%)
DFML 41.40 Increased By ▲ 0.15 (0.36%)
DGKC 87.75 Increased By ▲ 0.75 (0.86%)
FCCL 33.85 Increased By ▲ 0.50 (1.5%)
FFBL 66.40 Increased By ▲ 0.50 (0.76%)
FFL 10.69 Increased By ▲ 0.15 (1.42%)
HUBC 113.51 Increased By ▲ 2.81 (2.54%)
HUMNL 15.65 Increased By ▲ 0.42 (2.76%)
KEL 4.87 Increased By ▲ 0.09 (1.88%)
KOSM 7.62 Decreased By ▼ -0.21 (-2.68%)
MLCF 43.10 Increased By ▲ 1.20 (2.86%)
NBP 61.50 Increased By ▲ 1.00 (1.65%)
OGDC 192.20 Increased By ▲ 9.40 (5.14%)
PAEL 27.05 Increased By ▲ 1.69 (6.66%)
PIBTL 7.26 Increased By ▲ 1.00 (15.97%)
PPL 150.50 Increased By ▲ 2.69 (1.82%)
PRL 24.96 Increased By ▲ 0.40 (1.63%)
PTC 16.25 Increased By ▲ 0.01 (0.06%)
SEARL 71.30 Increased By ▲ 0.80 (1.13%)
TELE 7.25 Decreased By ▼ -0.05 (-0.68%)
TOMCL 36.29 Decreased By ▼ -0.01 (-0.03%)
TPLP 8.05 Increased By ▲ 0.20 (2.55%)
TREET 16.30 Increased By ▲ 1.00 (6.54%)
TRG 51.56 Decreased By ▼ -0.14 (-0.27%)
UNITY 27.35 No Change ▼ 0.00 (0%)
WTL 1.27 Increased By ▲ 0.04 (3.25%)
BR100 9,967 Increased By 125.2 (1.27%)
BR30 30,751 Increased By 714.7 (2.38%)
KSE100 93,292 Increased By 771.2 (0.83%)
KSE30 29,017 Increased By 230.5 (0.8%)

SHANGHAI: China’s Meizu on Thursday unveiled its first smartphone products since it was taken over by a venture belonging to Zhejiang Geely Holding’s founder, with the firms saying it marked their first step to integrating consumer electronics and travel.

A company run by Geely Chairman Eric Li took a majority stake in Meizu last year, making the Volvo owner the first established carmaker to enter the premium smartphone sector. He later named the company Xingji Meizu, with the brand as its smartphone arm.

At an event in Shanghai on Thursday, Xingji Meizu showed off its new smartphone line comprising of three models priced between 2,999 and 6,299 yuan ($436-$916) and which use the firm’s homegrown Android-based operating system FlymeOS.

The company also introduced Flyme Auto, a system it had adapted to be used in cars, while Geely unveiled its Lynk & Co 08 crossover as the first model to use that operating system.

The launches come as Chinese consumers demand more smart technologies in their cars, favouring for example, the ability to use mobile apps from the car’s dashboard.

Other tech-auto partnerships in China include Huawei Technologies, whose Harmony operating system powers Seres cars.

Meizu’s new phones hits shelves as China’s smartphone sector comes out of one of its worst-ever sales slumps.

In 2022, smartphone shipments fell 14%, and total unit shipments fell below 300 million for the first time in a decade.

Nearly 90% of smartphone sales in China belong to Apple Inc , Xiaomi Corp, BBK-owned Oppo and Vivo, and Huawei Technologies Co Ltd spinoff Honor, according to consultancy Canalys.

Meizu, a two-decade-old Chinese consumer electronics company, rose to prominence early in the past decade as an up-and-coming Chinese Android. However, it was bested by rivals and now holds marginal market share.

Comments

Comments are closed.