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McDonald's Pakistan joined hands with Pakistan's tourism industry in celebrating World Tourism Day on September 27 in a befitting manner. It partnered with the Tourism Development Corporation of Punjab (TDCP) to sponsor a photography and painting contest on the occasion.
Hotels and restaurants played an important role in the promotion of both domestic and foreign tourism everywhere in the world. Occupying a prominent position in Pakistan's restaurant industry, McDonald's Pakistan has always been taking keen interest in patronising and sponsoring healthy lifestyle and recreation activities in the country to make sure that acts according to its business values regarding corporate social responsibility.
The Punjab Tourism photography and painting contest, organised jointly by McDonald's Pakistan and TDCP, was aimed at promoting healthy activities in the country and mobilising the youth for this purpose. The contest was held on UNWTO'S theme, ie. role of tourism in sustainable energy. Quite a large number of students from leading schools and colleges participated in the contest to display their photography and painting talents.

Copyright Business Recorder, 2012

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