In the first initiative, Uks in collaboration with APNS announces the results of first ever 'Women in Media', awards exclusively for Pakistani women journalists. The awards will be presented on March 13, at a formal ceremony to be held in Karachi.
The Uks-APNS 2013 media awards aim at generating better awareness and understanding of the fact that positive media content can and does actually bringing about positive social change, especially in the realm of women's development and gender equality.
The award winners for this year are: Print: first prize- Ms Razeshta Sethna- Herald
Runner up: Imrana Komal, Roznama Express
Television: First prize Ms Shamim Ara Marwat- Khyber News
Runner up: Maimona Saeed, GEO TV, Multan
Radio: First prize- PBC, Bahawalpur
Runner-up: Shamim Anjum, PBC-Islamabad
On-line: Sadia Haider on Community.ejc.net
Uks is proud to announce a Life-Time Achievement Award for Ms Zubeida Mustafa rightly described as 'the first woman who made and changed the news in Pakistan's mainstream media'.
Contest period was January 1 through December 31, 2012 with media entries in Urdu, English and regional language of Pakistan from radio and television, print and social media. The theme of entries was to be based on women who have faced and dispelled gender stereotypes; changed mindsets to promote gender-sensitivity; efforts - at government and civil society level - to improve women's access to education, politics, work, health, water and sanitation; and highlighting communities that have engaged in empowering women in Pakistani society.
A team of professional and independent jurors for each category, also part of the media Advisory Group at Uks, has selected the winning entries based on accuracy and innovation, clarity of message, technical proficiency and overall presentation.
'Powerful Women, Powerful Nation: Empowering Women through the Media', is the first ever media guide that has been designed as a resource tool for media professionals to help them change the stereotypical reporting usually seen as the norm in Pakistan. It provides concrete steps, case studies, information and tips which can be used to ensure that the women of Pakistan get their due representation in the media.-PR
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