Olper's unveils new packaging formats

Engro Foods' flagship brand Olper's unveiled new and innovative packaging formats using holographic technology to create a 3D simulation at a local shopping mall, here on Thursday. The new packagings were unveiled by Olper's Brand Ambassador Marina Khan. The new packaging formats include a new format for the region that employs Ecolean Technology for 250ml, and Tetra Edge for one litre pack.
Ecolean also referred to as Olper's Mini Jug is a specialised and convenient jug-shaped pouch that offers ease of pouring and handling the pack. It is an eco-friendly and biodegradable packaging with microwaveable capabilities. Tetra Edge, on the other hand, is a premium-packaging format with benefits of a tilted head and a heli cap, which controls milk spillage, increases the usability of the pack and keeps the milk smell-free. Both these are newest innovations in milk packaging, not just in Pakistan but world-wide.
Speaking at the occasion, Afnan Ahsan - CEO, Engro Foods said, "Olper's is a brand that has believed in innovation and recognising the needs and choices of our target consumers. We continue to focus our efforts on providing increased choices to our consumers and the introduction of this new packaging technology is a testament to this effort that will further preserve the nutrition and goodness of our products and provide maximum utility to our consumers."
He said that Olper's is Engro Foods' flagship dairy brand and has emerged as the leading dairy product in the market since its launch in 2006 after gaining preference over other established brands and securing a loyal consumer base all across Pakistan. Olper's created a high definition, extremely intelligent holographic 3D content iGhost fo create a jaw dropping virtual world to interact with audience and to take them on a journey which they have never seen or experienced before. iGhost is a technique which creates three-dimensional images. It involves the use of a laser, interference, and differentiated, light intensity recording and suitable illumination of the recording.
Olper's primary reason for introducing the new packaging is to augment a differentiated marketing strategy based on innovation and providing consumers with greater choice. Olper's aims to be a part of people's lifestyle choices, as aptly encapsulated in our tagline 'Mera Intikhab'. Peter Nillsson CEO Ecolean, Stefan Johansen MD Tetra Pak and Scot Anthony Global Strategy Head of RedTape also spoke on the occasion.