Founded by Lebanese serial entrepreneur Omar Onsi in 2008, Nymgo is a leading voice service provider that offers users lowest-cost/high-quality international VoIP calling to mobile and landlines. VoIP itself is a market estimated to be worth $90 billion and economies like Pakistan are critical for new players like Nymgo to conquer.
With frequent travel and the growing global diaspora becoming widespread phenomena in many emerging economies, families-and businesses-are looking to technology to stay close to those outside their home shores. Nymgo taps this market and thinks Pakistan is a huge and open opportunity. "We are focusing on a small number of core markets at this next stage in our growth and Pakistan is definitely one of them", says Onsi. "Call traffic between Pakistani workers, students and professionals and their home country is a major space we want to dominate. The more traffic we can secure, the better the call rates we can offer through partnership with Pakistani Telco's".
Nymgo is marketing heavily to establish a foundation in the Pakistani community, its value proposition being a high quality network at the most affordable price. Onsi further adds, "Nymgo is already popular with expats, travellers, students and anyone away from Pakistan looking for effortless international calling solutions to connect with their family and friends."
Users only need Internet, Wi-Fi or 3G connection to reach any number from their PC, iPhone, iPad, Symbian or Android phone. After purchasing Nymgo credit, users can simply make calls using these applications to any fixed or mobile phone anywhere in the world. Nymgo also supports SMS messaging and offers 24/7 customer support. And after five years of operation, with the support from investors like The Abraaj Group and Intel Capital, Nymgo has been able to enhance its VoIP network while upgrading the apps that deliver that service to ensure that customers only have the best experience of the brand.
In terms of pricing advantage when calling Pakistan, Nymgo rates are, on average 10-20% lower than other players including the likes of Skype. Onsi says he will shortly visit Pakistan to further reinforce Nymgo's corporate sector and Telco partnership base.-PR
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