Huawei, the leading global Information and Communications Technology (ICT) solutions provider, announced its partnership with Liga De Fútbol Profesional (LFP) at an official signing ceremony held in Beijing. The sponsorship will provide another opportunity for Huawei to share its "Make it Possible" message among consumers, following partnerships with some of the world's top football teams including Germany's Borussia Dortmund (BVB), Italy's AC Milan and New Zealand's Wellington Phoenix.
As part of the contract, in season of 2013 to 2014, Huawei will become LFP's global technology partner and launch a series of integrated marketing activities world-wide to promote the professional football league.
The partnership entitles Huawei to pre-install LFP's official APP on its smartphones in Spain, enabling people around the country to follow the live LFP information, while Huawei summer camps will give football fans the chance to experience Spanish football culture.
The APP is already available on selected Huawei smartphone models currently on sale in Spain. In addition to this, Huawei will have access to LFP's trademark, logo, mascot, group player images and other exclusive assets for use in promotional materials.-PR
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