Elon Musk is ‘super super serious’ about his upcoming candy company

If rockets, autonomous cars and underground tunnels were not enough for him, billionaire Elon Musk is taking a new approach by launching a new ‘candy company’ apparently.

On Saturday, CEO of SpaceX and Tesla tweeted on the social media site Twitter that he’s starting a candy company that is going to be amazing and he is ‘super super serious’ about it.

I am super super serious

— Elon Musk (@elonmusk) May 5, 2018

As per USA Today, Musk seemed to be challenging fellow billionaire and business magnate Warren Buffett whose Berkshire Hathaway owns ‘See’s Candy’. The recent row between Musk and Buffett prompted Musk for his new venture. The back and forth begun when Musk disagreed with one of Buffett’s core investment principles that companies should use strategic ‘moats’ to disengage with competitors. Buffett countered with Musk saying that moats remain a good idea.

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“There are some pretty good moats around. Musk may turn things upside down in some areas. I don’t think he’d want to take us on in candy.”

Thus, Musk wrote in another tweet saying that he will build a moat and fill it with candy, adding that Warren Buffett will not be able to resist investing. He also wrote in another tweet, “Saying you like 'moats' is just a nice way of saying you like oligopolies.”

Then I’m going to build a moat & fill it w candy. Warren B will not be able to resist investing! Berkshire Hathaway kryptonite …

— Elon Musk (@elonmusk) May 6, 2018

Saying you like “moats” is just a nice way of saying you like oligopolies

— Elon Musk (@elonmusk) May 6, 2018

Musk’s ideas about such new and strange ventures are not new. He had previously tweeted about a cyborg dragon, Boring Company’s flamethrower and a comedy project as well. Also, it won’t be a surprise even if the candy project comes to life, considering the fact that the Boring Company’s announcement was made in a Twitter thread by Musk, as per The Inverse.

“Traffic is driving me nuts. Am going to build a tunnel boring machine and just start digging.” He later tweeted, “It shall be called ‘The Boring Company.’ Boring, it’s what we do.”