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In early 2004, Dewan Motors announced its partnership with BMW Group to cater to the motoring needs of successful individuals who appreciate the innovative design, high level of luxury and pioneering engineering that is synonymous with the world's No 1 premium automotive company.
"We pioneered the way how premium cars are sold and serviced in Pakistan with unprecedented test drive offers, ex-stock availability and our investments in the infrastructure and human resource" said Farooq Mustafa, President & Chief Operating Officer, Dewan Motors. "As a result, Dewan Motors has now six state-of-the-art sales and after-sales facilities in Karachi, Lahore, Islamabad and Faisalabad. These facilities employ BMW Group trained personnel to meet and exceed the high standards expected by Dewan Motors valued BMW customers" added Mustafa.
Over the years, Dewan Motors has launched various new BMW, MINI and Rolls-Royce vehicles in Pakistan. With the recently launched BMW 316i and Active Hybrid engines in the 5 Series and the 7 Series model range, Dewan Motors received an overwhelming response resulting in a growth of over 200 percent in sales in 2013. "We will continue to provide world class vehicles and expertise to our valued customers who have helped us to reach a leadership position in the premium market segment," said Dewan Mohammad Yousuf Farooqui, Chairman and Chief Executive, Dewan Motors. -PR

Copyright Business Recorder, 2014

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