Interactive Cells has marked the dawn of a new era with an innovative evolution of digital designing of advertising with the launch of Advertyze Networks. The much-awaited interactive advertising network was launched in Dubai recently. A large crowd gathered at the Al Ameera Ball Room at Grand Hyatt Dubai to be part of this spectacular event in online digital advertising. The crowd cheered the initial demo and then the launch kicked off to its second phase where Saad Siddiqui, CEO Advertyze Networks began the presentation.
Saad said digital advertising had been completely modified and taken to the next level with the unique features of Advertyze Networks which enabled ads to be social and more interactive. He explained that the new 'Share' feature within the ads would now enable users to actually share ads on social media which would mean a higher reach of ad and for the advertiser and publisher it would result in higher conversions. For the publisher one click would lead into multiple clicks and the publisher will be accounted for those extra clicks and getting higher revenue.
Another social feature of the ad was its 'Like' feature that enables the user to like the ad. Liking the ad means you can represent your interest and preference for an ad type. This is not all, Advertyze Networks has also introduced a 'Search Feature' within ads. Now a user may search within ads and find an ad that is more relevant.
This means sure short conversion and higher probability of ad clicks which results in higher return for the advertiser and more revenue for the publisher. Advertyze Networks has also introduced some new cool reporting features such as graphs, share bubbles, competitor analysis reports etc that will enable better monitoring and evaluation of the campaigns and will let advertisers come up with more accurate and better campaigns.
With the launch, Advertyze Network initiated its journey in the world of internet advertising and will be working globally with focus on UAE and Gulf market. Advertyze Network is all set to change the way advertisements are done digitally. The company has currently started operating in Pakistan and UAE with further expansion to North America and Asian markets in coming months, Saad said.-PR
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