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Warner Bros Consumer Products (WBCP) and Turner Broadcasting System Asia Pacific, Inc on Thursday announced their agreement under which Turner's Cartoon Network Enterprises (CNE, licensing and merchandising division) is appointed as the consumer products licensing representative for WBCP in Pakistan, Bangladesh, Sri Lanka and India. The licencing agent for Pakistan is 'Strategic Alliances' that is based out of Karachi.
In these markets, WBCP's rich portfolio will be represented by CNE, consisting of films, television series, animated programs, and more. This includes iconic brands such as DC Comics Super Heroes Batman, Superman and The Flash, as well as Looney Tunes, Tom & Jerry, Scooby-Doo, Harry Potter, and The Hobbit Trilogy, among many others. The wide spectrum of WBCP's licensing categories includes apparel, accessories, publishing, stationery, toys, gifts, novelties, as well as branded foods, personal care products and licensed advertising promotions as key categories in the region. "Turner has always been our close partner as we support their broadcasting and marketing of animation programs in the region," said Bianca Lee, Managing Director of Warner Bros. Consumer Products, Greater China, Southeast Asia and India.-PR

Copyright Business Recorder, 2015

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