Microfinance, environment projects: Coca-Cola Foundation approves $190,500 grant

The Coca-Cola Foundation has approved a further grant of $190,500 for the year 2015-16, making this possibly the longest running corporate funded microfinance and environmental projects in the country. The foundation has approved a further grant of $100,000 to the Kashf Foundation for an ongoing women empowerment programme which was started off 3 years ago. Over 3,350 women have so far been empowered to establish small business and create livelihoods for themselves and their families. Previously The Coca-Cola Foundation has already given grants totalling $380,000 to Kashf Foundation.
It allocated $90,500 for environmental project which is a testimony to the success of Coca-Cola & WWF's efforts to protect the watershed and promote environmental conservation, resulting in a measurable difference in the ecosystem of project areas, and in local communities benefiting directly. The Coca-Cola Foundation in 2008 gave a grant of $230,000 to WWF-Pakistan to launch a comprehensive project for sub-watershed management in and around Ayubia National Park in the Murree Hills area. Since then the Foundation has further funded the project every year, and till June this year, the total funding provided to the project over 7 years has exceeded $886,000.-PR